Bombay Bicycle Club are an Indie group who promote fun and a good life. The way they have put their name and album name on the cover right in the middle of the image is good. The way it is in blue contrasts against the black and white image injecting a splash of fun but still keeps it calm and away from the pop culture.
The image is made to look old and the people looking up at the man from below look happy and excited making us think that the music is going to be exciting and different and a fresh new sound to listen too.
The man that has supposedly jumping in the air seems to have lots of energy meaning the music they produce is lively and bouncy. His hand is resting on the 'y' of their name showing that they are approachable and friendly and up for fun. It is a very clever and original idea which I think would stand out in the market today.

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