Ellie Goulding - The Writer

Ellie Goulding is a relatively new artist on the pop and country scene, coming from a normal background and using her songs to get her emotions out like many artists too. She became successful in the UK in 2010 and many more fans discovered her when she performed at V Festival. She also has fairly simple video's although her first single was very pop culture (Stary Eyed).


This video starts blurred and stays blurry until we get to 10 seconds when only her eye is revealed. This is because she is a young artist and she believes it should be about the music not the image as much, so we are left with a hardly there image to listen to the beautiful introduction of chimes to the song. It isn't until 30seconds into the song we get to see the whole of her face as the camera zooms out, with the effect of her hair subtly blowing away from her, this very gentle image goes with the gentle sound of her voice at this point.


As she is a girl from the country she wants people to know her roots as she herself is passionate about them; we see her walking through fields to show her country lifestyle, despite this simple idea it isn't boring as we get close ups of her as well as long shots pans and tracking shots. The location and idea is simple but the way the shots are put together is what makes the video interesting and not repetitive. 


There is a typical pop culture scene which she uses just so her pop fans don't get bored or think she is no longer popular culture, this is around 1.59 into the video and is when we have a birds eye view of her laying on a quilted bed posing and singing, this is usually used to show people who the artist is and give off their image. Although she has used this shot, her costume isn't very extravagant and is what a normal girl of her age would wear on a summers day so still gives you the feel she is a real person and not just a celebrity. She wears this same outfit for the video which moves her away from the typical pop video which normally has multiple costume changes and very elaborate clothing, but her simple denim high waisted shorts and white tank shirt make her seem innocent and young which is why many young girls can relate to her. The fact she has her legs out and fashionable shorts on also draws in the male of her fan base.


Towards the end of the music video when the music is quietened down and it is more focused on her vocals the video slows down and we are shown various shots of her singing, mainly close ups which makes us focus on the music and not the performance based video. It ends with her facing away from the camera but with her head looking back showing her care free nature and happiness to be in the country. We can also see the lighthouse which much of the video was featured in which fits nicely. This is a very gentle video to fit a gentle song.